This website has been a labour of love for the best part of 5 years.
In its old location on Tumblr Fendrien established itself as a micro blog with podcast. I also took on kit design and production projects, starting with our own jersey.
The idea being that the fens of Cambridgeshire, Huntingdonshire and Lincolnshire have their own feel and culture, much like cycling’s Flemish home.
There are no easy rides in either environment and every metre is earned be it on steep climbs or windswept river banks.
The team jersey has evolved over this period being black (twice) silver (twice) and fluro green currently.
The green and gold was to reflect the colours of Huntingdonshire, the silver the big skies over the fens.
Other projects included recreating my first club jersey from 1991 with Fenland Clarion CC.
I also produced a kit for UK based supporters of the Catalans Dragons rugby club to wear as a number of them are cyclists.
As part of my membership in Fenland Clarion I took on running the clubs website with a view to helping promote the club. In recent months I have taken on the spec and ranging in the clubs online leisure wear store.
My latest project has been to immerse Fendrien in the culture of Belgian beer, something that is part of the cultural history of the sport. This has seen guests review their own tasting menu of drinks and a collaboration with Cycle-Clothing UK to create a team kit worthy of the world tour.
Look out for in out on the roads.
If you would like to find out more about my history with the sport and some of cycling’s key historical moments, please click here and buy my book.