Team CCC likely to be the first of a few?

There has been confirmation from a fair few sources the the CCC mens pro team is definitely without a sponsor from the end of the season.

It’s riders are currently on 50% of their full salaries and a number of team staff have been laid off.

There are conflicting reports on the fate of the womens team as it appears their deal has been negotiated separately.

The likes of Greg Van Avermaet and Matteo Trentin will have plenty of suitors if no new sponsor is found and the teams contracts all end. But there will be some riders deeper down their roster who might find its the end of their career.

Giant Bicycles are reported to be staying on and they have been title sponsor of a team before so maybe there is still hope.

I fear that if the teams ownership were going to have to look into the corporate market for a brand to take on the lead sponsor position now, they would likely be unsuccessful.

One other point of note surrounds a team no-one would have thought might have sponsorship issues, that being Team Ineos.

The piece about their owner asking the UK government for support for one arm of the business has been latched on by Cyclingnews who, in my view, don’t always report with objectivity about that particular team. So I am going to bear that in mind when judging the story.

What is clear and key, is that cycling needs a resolution to the pandemic as much as any individual business or sport.

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